Who I am?
Hello, I'm Antara
As a professional UI/UX designer and brand strategist, my journey is as diverse as my passions. With a background
- Master's in Zoology
- Research in Life science
- Advanced course in Branding and Advertising
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Yet my quest for creativity led me to pursue
- Product design through the 10K Designers cohort program
Learning is my lifelong pursuit, and I believe in constant growth. My love for the natural world, coupled with my penchant for painting, influences my designs—infusing them with harmonious aesthetics, functionality, and a touch of marketing brilliance.
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My mission with every design is to merge the realms of marketing and branding seamlessly into UI/UX, crafting exceptional brand experiences through the product.
What do I bring?
1. Diverse Skill Set :
My diverse background brings a unique perspective to problem-solving and creativity.​
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2. Research-Driven :
My experience in life science research instills a rigorous research-oriented approach to user-centered design.
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3. Increase Profit :
By improved user experience, the likelihood of repeat business, conversion rates, and brand recognition increases which brings trust to business and directly impacts sales and revenue.
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4. Reduce Costs:
Efficient design process and reduced development costs minimize costly revisions and accelerate time-to-market. Intuitive UI/UX design reduces the need for extensive customer support, saving on support team costs.
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5. Build Strong Brands:
My branding expertise shapes compelling narratives, fostering brand loyalty and attracting new customers. Attention to design aesthetics creates visually appealing brands that leave a lasting impression.
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6. Create New User Base:
User-centric approach makes new products easy to understand and navigate, attracting and retaining a broader user base.
7. Influence Consumer Behavior:
Insights into user psychology and behavior can drive desired actions, such as conversions or engagement.